The idea for Duma Toys grew from the seedling to develop a business model that looked beyond profit and onto production values that promote bridging the gender gap, social & ethical playtime values as well as ethical and sustainable production.

Supporting Women

At Duma Toys, the backbone of our business model was built with the belief that supporting women creates a social value and a business opportunity that will help grow our brand. We support our women team members to care for their families, plan for their future and to empower their lives through:

• Supporting team by offering flexible hours and working conditions (working from home),
• Providing our team with a stable reoccurring source of income and a safe work environment,
• Employing women from a myriad of nationalities from low income vulnerable communities; and
• Ensuring skill acquisition in our pre-employment training program.

Social and Ethical Values for Children

Duma Toys promotes social and ethical values for children through playtime. Each of our toys represents a specific value illustrated in their backstories and promoted through play and storytelling. Introducing social and environmental issues to children through our toys to help build their social awareness from an early age. Endowing children with important concepts such as cultural diversity and social education to promote diversity through dolls with different cultural backgrounds and dolls with social, and traditional themes to help develop children’s social awareness.

Sustainability

Duma Toys specializes in ethical, sustainable and safe products for children made from quality Egyptian sourced materials and craftmanship. Using only the highest quality materials, produced with strict standards to ensure our younglings safety and deliver a product that will last a lifetime of playtime. All materials are selected with the mission in mind of striving to meet new levels of ecofriendlyness by reducing waste and constantly exploring more sustainable methods.